Reliance Industries To Expand Jio Mart With Electronics And Fashion Products To Compete With Amazon, Flipkart

Reliance Industries To Expand Jio Mart With Electronics And Fashion Products To Compete With Amazon, FlipkartReliance Jio founder Mukesh Ambani. (Pradeep Gaur/Mint via Getty Images)

Reliance Industries has announced an expansion of its Jio Mart offering to take on e-commerce giants like Amazon and Flipkart by starting to sell consumer electronics, fashion products and smartphones on the platform, Economic Times has reported.

Jio Mart as a result seeks to become a full-fledged e-commerce venture with a hybrid model involving sellers from Reliance Retail Stores as well as local neighbourhood stores. The platform seeks to cut down on the order delivery time with the help of this model.

As per a source quoted in the report, e-commerce is emerging as one of the biggest bets for Reliance industries in the retail sector. The company plans to deliver grocery and most of its products including electronics within 1-2 hours. Larger electronics goods like washing machines and refrigerators may be delivered by next day.

The company is also planning to unveil a Jio Mart app for placing orders in the coming months.