Reliance Jio Is Expected To Hit 100 Million Subscribers By March 2017: JP MorganA staff member arranges Reliance Jio Infocomm 4G mobile service SIM cards at a store in Mumbai. (INDRANIL MUKHERJEE/AFP/Getty Images)

JP Morgan in an analysis says the 4G offering by the latest player Reliance Jio is gaining traction and will see its subscriber base double by the end of this financial year.

Jio has gathered around 52 million subscribers as of December-end, and the expectation is to hit 100 million subscribers by March 2017, after which the company would start billing commercially.

Speaking about tariffs, the report said that while Jio has released a tariff plan, given that subscribers are not being charged for it, there are some concerns on whether the tariff plans would be adjusted lower when the actual commercial operations are launched in April 2017.

JP Morgan said Jio should seek to maximise average revenue per user, than pricing go for a per-GB data offer. Also, a lot is set to depend on how many of the existing Jio users migrate into "paying" subscribers and at what level of revenues per user.

Given the financial strength of Reliance Industries to back Jio, they could likely play the pricing game for longer. But given that most incumbents are comfortably based on financial metrics, any pricing strategy will likely be matched and thus the market share gains would be limited for RJio.

With inputs from IANS

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