Tata Sky To Use AI Program ThinkAnalytics To Help Viewers Choose Shows Personalised To Their Taste

Direct-to-home (DTH) operator Tata Sky has introduced a new feature to personalise content for its users by relying on media recommendations company ThinkAnalytics, reports Television Post.

ThinkAnalytics’s AI and machine learning technologies would recommend personalised content on both the Tata Sky Mobile App (iOS/Android) and watch.tatasky.com.

The UK-based software company would enable an experience through which Tata Sky users can quickly and easily find content online and on their mobile devices and thus boost their overall viewer engagement.

The recommendation engine would aid subscribers to discover new content based on language, genres and cast preferences based on their previous visits on the platform.

The operator is also impressed by the company’s proven ability to manage their base on millions of users along with their track record to help video service operators to increase engagement and loyalty. The service would begin in English and then extend support for other languages.

CTO of ThinkAnalytics, Peter Docherty, said, “Tata Sky is using our enhanced metadata management solution and viewer behaviour analysis to differentiate its OTT offering and demonstrate technology leadership in India."