UP: Yogi Govt To Organise International Virtual Exhibition To Promote One District One Product SchemeUP CM Yogi Adityanath (Source: Twitter)

The Yogi Adityanath government in Uttar Pradesh (UP) will organise a five-day international virtual exhibition in October to provide a global market for its 'one district-one product' (ODOP) scheme.

Additional Chief Secretary (MSME) Navneet Sehgal said that this is the first of its kind ODOP promotional event which will take place online and more than 50 countries will be linked with this exhibition.

"The five-day long exhibition will bring together buyers and sellers in a B2B (business-to-business) and B2C (business-to-consumer) format with 25,000 online stalls available. Buyers will be able to directly contact sellers and artisans. The exhibition will also be open to retail buyers," he said.

The event will be organised with assistance from the FICCI and Handicraft Export Promotion Council. Sehgal has directed officials to link the maximum number of ODOP vendors and artisans with this exhibition.

Sehgal, who interacted with artisans and vendors directly on Wednesday to encourage them to participate in the exhibition, said that footwear from Agra and Kanpur, chikan work from Lucknow, ittar from Kannauj, terracotta from Gorakhpur, silk from Varanasi and carpets from Bhadohi, along with several other products, will be promoted strongly through the exhibition.

The ODOP scheme is a flagship programme of the Yogi Adityanath government and is designed to provide employment to the youth in their own homes and also promote locally made handicrafts.

(This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.)

An Appeal...

Dear Reader,

As you are no doubt aware, Swarajya is a media product that is directly dependent on support from its readers in the form of subscriptions. We do not have the muscle and backing of a large media conglomerate nor are we playing for the large advertisement sweep-stake.

Our business model is you and your subscription. And in challenging times like these, we need your support now more than ever.

We deliver over 10 - 15 high quality articles with expert insights and views. From 7AM in the morning to 10PM late night we operate to ensure you, the reader, get to see what is just right.

Becoming a Patron or a subscriber for as little as Rs 1200/year is the best way you can support our efforts.

Become A Patron
Become A Subscriber
Advertisement