Visa Issues 20 Million Contactless Cards In India; Claims Substantive Rise In Concept’s Popularity  
Visa Issues 20 Million Contactless Cards In India; Claims Substantive Rise In Concept’s Popularity  Visa contactless payment using NFC (Pic: twitter)

Over 20 million Visa contactless cards have been issued in India, since the launch of its first contactless card in 2015, Visa, the global leader in payments technology said, reports Deccan Chronicle.

Visa has also revealed that the acceptance infrastructure for such cards has crossed over one million terminals across the country, a testimony to its initiative to push contactless payments in India.

Contactless card payments also help realise the government’s vision of Digital India. Over 3.3 million merchants in India reportedly accept cashless payments through multiple payment options. The government had issued a directive in July 2018 to consider adding contactless capabilities (NFC), in addition to the EMV chip feature, as part of the RBI's efforts to replace all existing magstripe cards by the end of 2018.

Contactless cards could make the payment experience smooth, considerably shortening checkout time from close to a minute to just a few seconds.

Consumers get the convenience of merely tapping and paying for transactions, whether at large retail outlets, the neighbourhood grocery or their favourite cinema.

Visa firmly believes that there is excellent opportunity to shift consumers to contactless payment cards for small-ticket transactions, in turn improving stickiness for digital payments with more than 1 billion debit and credit payment cards in circulation in the country.

An Appeal...

Dear Reader,

As you are no doubt aware, Swarajya is a media product that is directly dependent on support from its readers in the form of subscriptions. We do not have the muscle and backing of a large media conglomerate nor are we playing for the large advertisement sweep-stake.

Our business model is you and your subscription. And in challenging times like these, we need your support now more than ever.

We deliver over 10 - 15 high quality articles with expert insights and views. From 7AM in the morning to 10PM late night we operate to ensure you, the reader, get to see what is just right.

Becoming a Patron or a subscriber for as little as Rs 1200/year is the best way you can support our efforts.

Become A Patron
Become A Subscriber
Advertisement