It's Raining Discounts

Beginning a new lite series to bring out some interesting facts and facets of our economy, businesses and other areas. 

Ecommerce is booming in India with billion dollar valuations being reported. But is the bubble sustainable? Just how much are the e-commerce companies spending (or losing) to acquire customers?

Flipkart loses ₹2.23 for every rupee of revenue it generates. Amazon and Snapdeal lose ₹1.9 and ₹1.72 respectively for every rupee of revenue they generate.

Source: techcircle.com