Amazon Sets Sights On $80 Billion Exports From India By 2030, Enters Quick Commerce With Bengaluru Pilot

Amazon India has announced ambitious plans to expand its operations, focusing on quick commerce and increasing export targets.

The e-commerce giant revealed that it is raising its cumulative export target from India to $80 billion by 2030, up from the earlier target of $20 billion by 2025.

The firm is on track to meet the $20 billion goal, having already reported $13 billion in exports this year, according to top executives.

Rival Walmart has also been ramping up its India sourcing goals, with plans to source $10 billion worth of goods annually by 2027.

At its flagship summit, Smbhav, Amazon India announced the launch of a pilot project for a 15-minute delivery service in Bengaluru, marking its entry into the quick commerce space.

Samir Kumar, country head of Amazon India, refrained from sharing extensive details, stating: “Watch the space.”

“Our focus (with quick commerce) is on the largest selection and assortment at the fastest speed. We have 30 million products shipped same-day or next-day over a big period, from over 42,000 sellers. There's so much of India that we have not yet covered. We talk about quick commerce in the big cities, but we need to also think about the rest of India,” Kumar was quoted as saying by Business Standard.

Amazon's export strategy includes leveraging its global selling scheme to enable Indian MSMEs, manufacturers, and direct-to-consumer startups to reach international markets.

The focus will be on categories such as home and kitchen products, apparel, toys, health supplements, and ayurvedic items.

The company is collaborating with the Directorate General of Foreign Trade (DGFT) to boost MSME exports through the Districts as Export Hubs initiative.

“As one of the world's fastest-growing economies, India is a key market for Amazon, and our focus areas align well with the government’s vision and priorities of digitizing small businesses, boosting exports, and creating jobs,” said Amit Agarwal, senior vice-president of Emerging Markets at Amazon.

Additionally, Amazon announced a $120 million expansion of its Smbhav Venture Fund, raising its total commitment to $350 million to support startups focused on domestic manufacturing.

The company has also launched ‘Amazon Freight’ for intra- and inter-city transportation and 'Amazon Shipping' for last-mile delivery services, now covering over 14,000 pin codes across India.

Having already digitized over 12 million small businesses, enabled $13 billion in exports, and created 1.4 million jobs, Amazon remains committed to its pledge of supporting Indian businesses and exports while enhancing its presence in the market.

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