With the aim to bolster a sense of patriotism, the government is celebrating Har Ghar Tiranga from 13-15 August 2023, as part of the Azadi Ka Amrit Mahotsav under the leadership of Prime Minister Narendra Modi.

Har Gar Tiranga campaign launched by the Ministry of Culture has transformed into a people’s movement with increasing jan-bhagidari, said Culture secretary Govind Mohan.

The idea behind this is to commemorate the Azadi Ka Amrit Mahotsav with the essence of collaborative participation.

Giving details in a presser, Mohan said that the Postal Department has placed requisition for 2.5 crore flags this year and 55 lakh flags have already been sent out through post offices.

The Ministry of Textiles has already sent out 1.3 crore flags to states, he said and added, "Crores of flags are also being produced by self-help groups in states indicating a trend of AtmaNirbharta in flag manufacturing."

According to the Culture Ministry, this year the Tiranga rallies are under full swing in various parts of the country and are witnessing immense public participation.

Govind further said, "Everyday lakhs of people are uploading their selfies with Tiranga. Along with selfies with Tiranga, people are also participating in Meri Maati, Mera Desh campaign where numerous Shilaphalakams (memorial plaques) memorialising the bravehearts of the country are being erected at important places.

Everyone can take part in Har Ghar Tiranga by uploading their selfie with the tricolour, he added.

As part of this initiative, the Department of Posts is serving as the designated entity responsible for selling and distributing high-quality national flags to the public.

Mohan said that Culture Ministry has organised more than 2,000 events under Har Ghar Tiranga till date this year, especially 'Nukkad Natak' and other cultural programmes by the zonal cultural centres of the Ministry.

Messages are also being played at airports and railway stations to take part in the campaign. The Prime Minister has also urged people to hoist the tricolour at home to mark the Independence Day.

In the latest episode of Mann Ki Baat, Prime Minister Modi called for continuing 'Har Ghar Tiranga' tradition which saw tremendous success and jan bhagidari last year.

In 2022 during the campaign, many new achievements were made. One example is when 5,885 people came together at the cricket stadium in sector-16, Chandigarh, and set a Guinness world record for creating the largest human image of a waving national flag.

Also, over six crore people took selfies with the Indian flag and shared them on the Har Ghar Tiranga website. As part of the ongoing 'Azadi ka Amrit Mahotsav' celebrations, the district administration in Srinagar achieved a national record by displaying a 1,850-m-long tricolour at Bakshi Stadium to celebrate 75 years of India's Independence.

The national level Tiranga bike rally for this year, commenced on 11 August from Bharat Mandapam (Pragati Maidan, New Delhi), where Members of Parliament (MPs) also participated in the campaign.

It was flagged off by the Vice-President of India Jagdeep Dhankhar and participated by many union ministers including G Kishan Reddy, Piyush Goyal and Anurag Singh Thakur, among others.

The bike rally made its way to the India Gate and went around in a circle near the area, crossed the Kartavya Path, and ended at the Major Dhyan Chand Stadium.

Thousands of people, belonging to different age groups, participated in the rally with India’s national flag flying high on their bikes. Leading the rally were MPs on their own two-wheelers.