Centre Approves Price Support Scheme For Andhra’s Totapuri Mango Farmers Under Market Intervention Scheme

In a significant relief for Totapuri mango farmers in Andhra Pradesh, the Centre has approved the implementation of a Price Deficiency Payment (PDP) scheme under the Market Intervention Scheme (MIS) for the 2025–26 marketing season.

Swarajya had earlier reported in detail the cascading impact of plummeting Totapuri mango prices, inter-state supply disruptions, mounting farmer losses and the desperate efforts of the Andhra Pradesh government to address the crisis.

With the implementation of MIS, the initiative is now expected to provide much-needed financial protection to farmers against price crashes and volatile market conditions.

As per the official communication from the Ministry of Agriculture and Farmers Welfare to the Government of Andhra Pradesh, the Centre has greenlit coverage of up to 1.62 lakh metric tonnes (25 per cent of the state’s projected Totapuri mango production of 6.5 lakh MT).

The Market Intervention Price (MIP) has been fixed at Rs 1,490.73 per quintal, with a maximum price deficiency payment of Rs 372.68 per quintal, amounting to 25 per cent of the MIP.

The financial burden will be equally shared between the Government of India and the State Government in a 50:50 ratio.

Farmers selling their produce at lower market rates will receive the differential amount directly into their bank accounts through Direct Benefit Transfer (DBT).

A dedicated committee chaired by the Principal Secretary (Agriculture/Horticulture/Cooperation) of Andhra Pradesh will determine the daily market selling price. The implementation period will span 30 days from the date of the first transaction post-approval.

Welcoming the decision, Union Minister of State for Rural Development and MP from Guntur, Chandra Sekhar Pemmasani expressed gratitude to Prime Minister Narendra Modi and Agriculture Minister Shivraj Singh Chouhan.

This initiative comes in the wake of a intervention by Chief Minister N Chandrababu Naidu, prompted by the proactive efforts of Agriculture Minister K Atchannaidu.

After observing that processing units were offering meagre rates to farmers due to an abundant harvest, Atchannaidu and Naidu instructed factories to procure mangoes at Rs 8 per kg, while the state government committed an additional Rs 4 per kg as a subsidy, guaranteeing farmers a fair price of Rs 12 per kg.

Also Read: Totapuri Trouble: Why A Mango Price Crash Has Sparked Protests And Panic