'First A True Indian Brand': boAT As It Withdraws Sponsorship To Punjabi Singer Shubh For His Anti-India Remarks

Consumer electronics brand boAt has announced that it will no longer be sponsoring the upcoming India concert of Canada-based Punjabi singer Shubneet Singh, for his controversial and anti-India remarks.

Shubneet Singh, also known as Shubh, is a 26-year-old artist who is set to perform in Mumbai from 23 to 25 September on Cordelia Cruises. He has a tour planned in India, which includes performances in cities like New Delhi, Bengaluru and Hyderabad.

However, ahead of his scheduled concert in Mumbai, Shubh has been facing criticism and backlash.

He had previously shared a distorted map of India, leading to allegations of support for Khalistani separatists.

boAt declared on social media platform X (formerly Twitter) that it will no longer sponsor the India tour of the Canadian singer.

Recently, members of the Bharatiya Janata Yuva Morcha (BJYM) took down posters promoting Shubh's concert.

Tajinder Singh Tiwana, president of the BJYM, expressed that there is no place for Khalistanis who pose a threat to the unity and integrity of India.