RCB Becomes Most Valuable IPL Franchise As League Valuation Soars to $18.5 Billion

Houlihan Lokey’s latest brand valuation report says that the Indian Premier League (IPL) has solidified its status as one of the world’s premier sporting assets, with its overall business valuation rising 12.9 per cent year-on-year to $18.5 billion (Rs 1.56 trillion) in 2025, Mint reported.

The league’s standalone brand value also grew by 13.8 per cent to $3.9 billion (Rs 32,721 crore), driven by record viewership, strong advertising revenues, and growing investor interest.

In a major shift, Royal Challengers Bengaluru (RCB) dethroned Chennai Super Kings (CSK) to become the most valuable franchise following their maiden title win this season.

RCB’s brand value jumped to $269 million from $227 million in 2024. Mumbai Indians followed at $242 million, while CSK dropped to third with $235 million, impacted by a last-place finish.

Punjab Kings saw the biggest surge, with a 39.6 per cent increase to $141 million due to their runner-up finish and successful digital and auction strategies.

“The IPL continues to set benchmarks in sports business,” said Harsh Talikoti, Director at Houlihan Lokey, as quoted by Mint.

“It’s a high-yield, multi-asset class with diversified risks, and a catalyst for cricket’s global transformation,” it said.

Advertising revenues crossed $600 million this season, up 50 per cent, fuelled by consolidated rights, immersive ad formats, and short-form content.

BCCI’s associate sponsorships brought in Rs 1,485 crore, while Tata renewed its title sponsorship in a $300 million deal through 2028.

Despite a brief mid-season suspension, IPL 2025 logged record-breaking viewership.

The final between RCB and PBKS clocked over 678 million views, making it the most-watched T20 match ever.

The report also highlighted the IPL’s shift towards a global media-sports ecosystem, with franchises expanding into other leagues.

“We now operate with the mindset of a media-sport brand, not just a cricket team,” said Satish Menon, CEO of PBKS.

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