Tirupati Laddu Row: Dairy Giant Amul Files FIR Against Social Media Users For Spreading Misinformation—All About It

Amid the ongoing controversy over the alleged use of animal fat in Tirupati laddus, the Gujarat Cooperative Milk Marketing Federation (GCMMF), the owner of the dairy brand Amul, had filed an FIR against several social media users for spreading misinformation about the brand.

The FIR, which was filed on Saturday, accused users on the platform ‘X’ (formerly Twitter) of falsely linking Amul to supplying adulterated ghee used in the famous laddus of the Tirupati temple.

Hemant Gauni, Deputy General Manager (Sales) at the GCMMF, filed the complaint, stating that he spotted several users claiming on X that Amul supplied ghee with animal fat to Tirupati temple.

In the FIR lodged at the Cybercrime Police Station in Ahmedabad, Gauni that the posts on the social media site were made in enmity, to defame and cause harm to the Gujarat Cooperative Milk Marketing Federation (GCMMF), which owns the Amul brand by spreading rumours.

The police have named the X handles ‘Spirit of Congress’, ‘Banjara1991’, ‘chandanAIPC’, ‘SecularBengali’, ‘rahul_1700’, ‘profapm’ and ‘prettypadmaja’ as accused in the FIR.

Amul had on Friday (20 September) clarified that it had never supplied ghee to the Tirumala Tirupati Devasthanam (TTD).

In response to posts circulating on various social media platforms, Amul's official account on X issued a public statement on Friday, clarifying that Amul Ghee had never been supplied to TTD.

"This is in reference to some social media posts mentioning that Amul Ghee was being supplied to Tirumala Tirupati Devasthanam (TTD). We wish to inform that we have never supplied Amul Ghee to TTD," the statement read.

"We also wish to clarify Amul Ghee is made from milk at our state-of-the-art production facilities, which are ISO certified. Amul Ghee is made from high-quality pure milk fat. The milk received at our dairies passes through stringent quality checks, including adulteration detection as specified by FSSAI," it added.

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