When Cho Ramaswamy ‘Introduced’ Modi

Shashi Shekar

Dec 07, 2016, 07:39 AM | Updated 07:39 AM IST

Cho Ramaswamy (File photo)
Cho Ramaswamy (File photo)

The legendary satirist and public intellectual from Chennai Cho Ramaswamy is no more after a prolonged battle with his health. The most enduring memory of Cho Ramaswamy is from the annual Reader's Conference of his legendary Tughlaq magazine from back in January of 2008.

It was one of Narendra Modi’s first visits outside Gujarat after being re-elected to power in Gujarat in December of 2007. Much of the media focus during that January 2008 visit to Chennai was on the two hour long Pongal lunch with the AIADMK Supremo J Jayalalithaa. While the 45 items lunch menu made much news a very important event later that evening in Chennai went largely unnoticed.

Over the past many decades the Tughlak Weekly Magazine in Tamil had become an institution of sorts cast in the satirical mould of its founder editor’s acerbic wit and politically sharp commentary.

Cho Ramaswamy’s Tughlak was known for its bold anti-establishment stance during the Emergency and it was this reputation for being fearless in the face of tyranny by the Congress Party that perhaps brought Narendra Modi and Cho Ramaswamy closer to each other over the decades. It was the 38th anniversary of the Tughlak Magazine that saw Narendra Modi in Chennai. Going back to that 2008 speech at the Thuglak Conference Narendra Modi not just spoke in English but did so without the aid of any prepared text. His extempore speech in English was delivered with the comfort of a natural speaker who had the pulse and the attention of his audience.

The audience in that auditorium in Chennai in January of 2008, was introduced to Narendra Modi by Cho with his trademark acerbic wit and humor. Cho opened his introduction by taking the Congress President Sonia Gandhi to the cleaners for her controversial ‘merchant of death’ remark made a few weeks earlier in Gujarat during the 2007 Assembly Election Campaign in that state. By the time Cho had finished with his introduction the audience was already in raptures with cheers and whistles filling the auditorium. Narendra Modi had not even begun to speak yet.

“…I now invite to address you the Merchant of Death…the Merchant of Death to Terrorism, the merchant of Death to Corruption, the Merchant of Death to Nepotism, the Merchant of Death to Bureaucratic Inefficiency, the Merchant of Death to Poverty and Ignorance, the Merchant of Death to Darkness and Despair…”
– Cho Ramaswamy Introducing Narendra Modi at Tughlaq’s Annual Reader’s Conference, January of 2008 in Chennai.

It took over a minute or two for the applause to stop before Narendra Modi could take the stage. And he opened with these remarks on Cho:

Paying rich tributes to Cho Ramaswamy, Narendra Modi had this to say:

Shashi Shekhar is former CEO of Prasar Bharati.

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