According to a report, Tata is now the only Indian brand to be included in the list of the world’s top 100 valuable brands, after its brand value increased to $19.5 billion in 2019, registering a growth of 37 per cent in a single year.
The report titled “Brand Finance Global 500 2019” was published by the London-based consultancy Brand Finance and released at the ongoing World Economic Forum 2019 annual summit in Davos. The Tata brand, which was valued at $14.2 billion in 2018, climbed from 104 rank to 86 in 2019.
“Tata Group has seen an impressive increase in brand value in 2019, and has been rewarded by being the only Indian brand within the top 100 most valuable brands in the world,” said David Haigh, Chief Executive Officer, Brand Finance.
“Tata has always been synonymous with trust and leadership and these brand attributes are even more important to all our stakeholders today. This recognition of the strength of our brand will encourage us to drive our businesses in a socially responsible manner globally while continuing to strive for excellence through innovation and entrepreneurship," added N Chandrasekaran, Chairman, Tata Sons.
Big Brand In Consultancy Too
Tata Consultancy Services (TCS), part of the Tata Group, was recognised as the third highest valued Information Technology (IT) services brand globally for the year 2018-19 by Brand Finance. It was only behind the two global giants, Accenture and IBM.
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