An Important Message To Our Readers
Dear friends, let me begin with a story.
Sometime in mid-2013, I published an article by a contributor listing major communal riots since 1967, in a digital portal I was editing. The idea was to put the 2002 Gujarat riots in perspective.
But all hell broke loose when another editor in the same group, who I thought of as a friend, complained to the owner of the publication, that I have become a sanghi.
Nothing much came of that complaint. But I realised at that moment that India's English language media had only one narrative to peddle. All rival versions were a deviation from truth.
I realised that India, that is Bharat, needs diverse media platforms to shift away from the monochromatic narrative of the English-speaking elite in order to have real conversations about a multi-coloured civilisation we truly are.
Scaling up a media platform like Swarajya that believes in building alternative narratives costs money. And that money does not come from advertising in this digital, post-Covid world.
We need subscribers and patrons. We believe that a sustainable business model can be built if longtime subscribers are willing pay regularly.
We want you to be something more than just a subscriber - someone who is invested in the idea of the alternative narratives India needs.
I thank you in advance.
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As you are no doubt aware, Swarajya is a media product that is directly dependent on support from its readers in the form of subscriptions. We do not have the muscle and backing of a large media conglomerate nor are we playing for the large advertisement sweep-stake.
Our business model is you and your subscription. And in challenging times like these, we need your support now more than ever.
We deliver over 10 - 15 high quality articles with expert insights and views. From 7AM in the morning to 10PM late night we operate to ensure you, the reader, get to see what is just right.
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