Hero MotoCorp Readies Its Vehicles To Go Deeper In Southeast Asian Market, Commences Operations In Philippines

Hero MotoCorp, the world's largest manufacturer of scooters and motorcycles, announced on Thursday (1 August) that it has commenced operations in the Philippines.

This strategic expansion marks a significant milestone in the company’s efforts to strengthen its global presence, it said in a statement.

Terrafirma Motors Corporation (TMC), a part of the Columbian Group of Companies, one of the leading and most experienced automotive groups in the Philippines, will serve as the exclusive assembler and distributor of Hero MotoCorp products and services. The partnership between the two companies was announced in October 2022.

"The commencement of operations in the Philippines will bolster our overall global presence... Partnering with TMC, a distinguished entity within the Columbian Group, we are poised to swiftly establish and expand our presence in this vital market," Hero MotoCorp CEO Niranjan Gupta said.

Hero MotoCorp currently operates in 48 countries with technology centres in India and Germany, and manufacturing facilities in India, Colombia, and Bangladesh.

In the Philippines, the company has established a state-of-the-art assembly unit and parts warehouse at TMC's facility in Laguna. Spanning over 6,000 square meters, the facility has an annual capacity of over 150,000 units.

This new assembly facility will produce Hero MotoCorp’s best-selling and globally acclaimed motorcycles, including the Xpulse 200 4V, Hunk 160R 4V, and the Xoom 110 scooter.

The company has also commenced its retail operations, offering these product lines.

The partners have established a comprehensive retail network encompassing sales, service, and spares, with over 350 customer touch-points. There are plans to rapidly expand this network by the end of the year.

Recently, the Indian auto sector has been going global, aiming for a significant share of the global auto market. This expansion will help them achieve the necessary size and scale.