Facebook Beats Wall Street’s Profit Estimates: Ad Business Remains Unaffected Despite Bad Publicity, Gains Users

Facebook Beats Wall Street’s Profit Estimates: Ad Business Remains Unaffected Despite Bad Publicity, Gains UsersFacebook (Sean Gallup/Getty Images)

Facebook on Wednesday (30 January) comfortably beat Wall Street’s profit estimates, allaying investor concerns about slowing of growth due to increased spending on users' privacy, reports Business Standard.

Facebook’s shares rose nearly 12 per cent to $168.20 after the bell and closed up 4.3 per cent in regular trading.

Facebook’s decision to spend heavily on the privacy and security of the users came on the back scandals over improperly shared data, which hurt its image making it the target of political scrutiny across the globe.

However, better than expected profit reassured investors in the growth of the company, even after posting its slowest quarterly growth in more than six years of being a public company.

The analysts expected earning of $2.19 per share, but it rose to $2.38 per share, raising the net income to $6.88 billion. Total fourth-quarter revenue rose 30 per cent to $16.9 billion from $12.97 billion, compared to analysts' expectation of $16.4 billion.

According to the report, despite the privacy issues, Facebook has managed to gain new users, mainly from India, Indonesia and the Philippines. The social media giant has 2.7 billion users interact with at least one of its apps each month, up from last quarter’s 2.6 billion.

Haris Anwar, an analyst, said that the worst is over for Facebook and that its ad business and user engagement remained unaffected despite last year's negative publicity.