Senior Gujarat Minister Pradipsin Jadeja on Wednesday (15 October) announced that he has ordered strict action against those who spread fake news of a Tanishq store being attacked in Gandhidham.

In his story Jadeja termed NDTV's story of a Tanishq showroom being attacked in Gandhidham to be "totally fake". He termed it as a motivated attempt to incite violence and adversely impact the law and order in the state.

He thus announced that he has asked for a case to be registered in the matter to ensure strict action against those who spread this fake news.

Jadeja's comments came after NDTV, in a 14 October report, said that a Tanishq store in Gujarat’s Gandhidham was ”attacked” by a mob. However, hours later, it modified its report to say that the store was not attacked. It came after alert social media users called out the misreporting.

The official handle of NDTV also put out a tweet saying “Breaking news: Tanishq store attacked in Gandhidham, manager forced to write apology note amid row over ad”.

A Twitter user replied to this tweet with an audio recording with the store manager, saying “this is fake news”. In the audio, the purported store manager of the store is telling the user that no attack on his store has happened.

Subsequently, the Superintendent of Police of East-Kuchh Mayur Patil in Gujarat shot down reports by terming it as fake news which is being run as part of a propaganda