After TATA Sky Stops Channels, Sony Launches Campaign to Make Viewers #DemandForSony

Tata Sky has stopped 23 out of 34 channels from the bundles of the Sony network and Sony is still in the process of resolving the issue officially with the direct to home (DTH) service provider.

These backend negotiations had not deterred Sony from utilizing other means to resolve the issues. Sony has launched a video campaign with two videos doing rounds on social media convincing the Tata Sky subscribers to “Demand For Sony Channels”. These videos are made in Hindi and English under the hashtag #DemandForSony and are featuring sports experts and other TV celebrities.

Along with that, Sony is also putting up a quite visible fight on twitter to make the consumer understand that Sony has not stopped the channels and it’s only the DTH provider who can resolve the issue.

Sony’s flagship Hindi general entertainment channel (GEC) Sony entertainment television is not doing very well these days in terms of numbers and is unable to put a fight like it was doing four to five years back against its competitors. Indian Idol is the only programme which many viewers will miss on Sony’s GEC.

However, Sony has quite a healthy line up of sports channel with Australia-Pakistan match currently being broadcasted. Champions League’s matches will also be broadcasted on the sports channel of the network along with the upcoming bilateral series of India and Australia. The network has also signed content deals with many International cricket boards and therefore subscribers of Tata sky will miss out these sport events if the tussle between both companies goes on like this.

Sony is trying to create demands for its channels with the help of this new campaign.