Since it hit stores in mid-October (2018), iPhone XR has been Apple’s best selling iPhone every single day, beating its more premium siblings like the iPhone XS and XS Max, as reported by Mint. XR, priced at $749 in the US, shares many of the flagship features of XS and XS Max, whose price starts at $999.
In an interview with Reuters, Greg Joswiak, Apple’s vice president of product marketing, said that iPhone XR was the company’s most mainstream product and also their most popular iPhone. He added, “since the iPhone XR became available, it’s been the best-selling iPhone each and every day that it’s been on sale.”
However, throughout the past few weeks, negative reports have been appearing in the media regarding the lacklustre demand for Apple’s products especially, the iPhone XR. Also, since its announcement that it will no longer report the sales figures of its hardware products, the company’s shares have been in a downward spiral. Apple has since lost 20 per cent of its market capitalisation.
Though Mr Greg has noted that XR is outselling XS and XS Max, it still is unclear whether the margin is substantial and also, no details have been provided by Apple regarding the absolute units sold.
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